Word to My PR Homies: A Brief Compendium

1. Don’t lie.

2. Don’t call more than twice without a return call.

3. Don’t call at odd hours.

4. Don’t pretend it’s news if it’s already on TechCrunch.

5. Grrrrrrr.

3 thoughts on “Word to My PR Homies: A Brief Compendium

  1. A rant. TechCrunch loves breaking their own news. A perfect example came this week. Breaking: Apple bends to AT&T, cancels Google Voice App.

    No sourcing, no citing. Just a complete rant positioned as fact.

    Days later? Another “breaking” story that, in fact, AT&T wasn’t behind it at all.

    They play the newspaper game, where you front page a bogus story, and then file a correction deep inside days later. They’ve built quite a website, but they are totally ridiculous and it reminds me that blogger != journalist — at least not all the time.

    End rant.

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