Here’s a quickie for your toolbelt: BuzzStream.
I had the opportunity to write it up recently at ReadWriteWeb, and the whole time I was testing the app, I was thinking, “Dang! This would be one sweet app for my PR homies!”
Here’s what it does: It allows you to find good prospects for media love and link love, add them quickly and easily to a personal database, save all their contact information automatically from a WhoIs lookup and site combing process, track your email and Twitter conversations with that person, and analyze how/when they cover and link back to you.
It’s social media pitching made simple, and I highly recommend you give it a look-see.