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<channel>
	<title>Jolie O'Dell</title>
	<atom:link href="http://jolieodell.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://jolieodell.wordpress.com</link>
	<description>on advertising</description>
	<pubDate>Wed, 21 May 2008 21:14:42 +0000</pubDate>
	<generator>http://wordpress.org/?v=MU</generator>
	<language>en</language>
			<item>
		<title>Why We Don&#8217;t Have Flying Cars, Part 2</title>
		<link>http://jolieodell.wordpress.com/2008/04/30/flying-cars-2/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/30/flying-cars-2/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 17:48:46 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[agency life]]></category>

		<category><![CDATA[new media]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[ad agency]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=39</guid>
		<description><![CDATA[So, realizing that agencies and clients have issues with adopting, testing, and committing to new media (which term, I&#8217;ve decided, is actually a truncation of the phrase &#8220;new uses for current and evolving media&#8221;), how do we change the status quo? How do we replace bad habits born of fear, mistrust, and ignorance? How do [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/30/flying-cars-2/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>A Spike Lee Joint via Mobile Video?</title>
		<link>http://jolieodell.wordpress.com/2008/04/25/spike-lee-mobile/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/25/spike-lee-mobile/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 16:48:45 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=37</guid>
		<description><![CDATA[It&#8217;s true. Spike Lee plans to direct a mobile phone movie (via Tech Herald).
Don&#8217;t let&#8217;s get too excited; the content won&#8217;t be distributed to mobile devices; parts of it will be recorded on mobile devices. He&#8217;s spouting some palaver about democratizing creativity and how any halfwit with a cell could shoot the next Oscar-winning feature film solely as [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/25/spike-lee-mobile/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>Why We Don&#8217;t Have Flying Cars, Part 1</title>
		<link>http://jolieodell.wordpress.com/2008/04/25/flying-cars-1/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/25/flying-cars-1/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 15:21:46 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[agency life]]></category>

		<category><![CDATA[new media]]></category>

		<category><![CDATA[agency]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=36</guid>
		<description><![CDATA[Ok. So at many agencies (not mine, of course), the problem with adopting and using new technology in an integrated campaign is reluctance and risk-aversion on the part of several key individuals.
This isn&#8217;t a complaint post. It&#8217;s going to be constructive, I promise. Because these attitudes are the reason we don&#8217;t have flying cars, simulators (Tea! [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/25/flying-cars-1/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>Facebook Lexicon: Useful?</title>
		<link>http://jolieodell.wordpress.com/2008/04/22/facebook-lexicon/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/22/facebook-lexicon/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 22:23:46 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[social marketing]]></category>

		<category><![CDATA[Facebook Lexicon]]></category>

		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=26</guid>
		<description><![CDATA[So, Facebook has an application called Lexicon, about which everyone seems to be tweeting today. It measures the use of words and terms in Wall posts over a period of time. For example, &#8220;happy birthday&#8221; shows up in Wall posts pretty consistently:

Whereas &#8220;christmas&#8221; and &#8220;the flu&#8221; each show a type of fluctuation. Makes sense:
 

Ok, so [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/22/facebook-lexicon/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-birthday.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-christmas1.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-flu.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-budweiser.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-coke.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-kobe.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/facebook-lexicon-fishnets.jpg?w=300" medium="image">
			<media:title type="html">Facebook\'s Lexicon</media:title>
		</media:content>
	</item>
		<item>
		<title>Measuring Mobile&#8217;s ROI</title>
		<link>http://jolieodell.wordpress.com/2008/04/22/measuring-mobile-roi/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/22/measuring-mobile-roi/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 21:19:29 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[direct response]]></category>

		<category><![CDATA[mobile marketing]]></category>

		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=24</guid>
		<description><![CDATA[Steve Smith has a great post up today at Mobile Insider about how to measure mobile in a way that justifies ad spend.
In his post, he wonders what role mobile plays in an integrated campaign and asks:
From a brand or campaign manager&#8217;s perspective, what is mobile supposed to do? What role does it play? And how [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/22/measuring-mobile-roi/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>SMS Done Right&#8230;Almost.</title>
		<link>http://jolieodell.wordpress.com/2008/04/22/sms-campaign/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/22/sms-campaign/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 16:22:55 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[SMS marketing]]></category>

		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=23</guid>
		<description><![CDATA[From AdAge: The Pittsburg Penguins, a previously struggling NHL team, have found a great way to boost attendance and ticket sales. Using a simple SMS alert, they notify local college students when home game tickets are still unsold the morning of the game.
In addition to appealing to the text-friendly attitudes of most young people, the [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/22/sms-campaign/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>Dude. Finally.</title>
		<link>http://jolieodell.wordpress.com/2008/04/21/imported-blog/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/21/imported-blog/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 21:47:24 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=22</guid>
		<description><![CDATA[Hello, hello.
Finally, I&#8217;ve gotten myself up and running on WordPress.
To my old friends visiting from other pages, welcome! Hope you find this blog easier to use/read and just as interesting as always.
For my new friends, hello! Glad you could make it. I work at a small ad agency in Los Angeles, and I love learning, [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/21/imported-blog/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>The Tail End of Ad:Tech</title>
		<link>http://jolieodell.wordpress.com/2008/04/16/tail-end-of-adtech/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/16/tail-end-of-adtech/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 21:06:44 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[adtech]]></category>

		<category><![CDATA[Jolie O'Dell]]></category>

		<category><![CDATA[Steve Hall]]></category>

		<category><![CDATA[Adrants]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=12</guid>
		<description><![CDATA[Just finished trolling around the ENTIRE ad:tech expo floor with Steve Hall of Adrants. It was like Christmas shopping with lots of snarky comments. It was awesome. Also, I am wearing, like, 5-inch stilettos, and my feet don&#8217;t hurt. No, we&#8217;ve moved beyond pain to total numbness.

Me &#38; Steve, my new BFF.
In other news, today&#8217;s first [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/16/tail-end-of-adtech/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>

		<media:content url="http://jolieodell.files.wordpress.com/2008/04/me-and-steve.jpg?w=300" medium="image">
			<media:title type="html">tech SF. Ganked from Adrants\' Flickr stream.</media:title>
		</media:content>
	</item>
		<item>
		<title>Want to Piss Off a Blogger?</title>
		<link>http://jolieodell.wordpress.com/2008/04/15/want-to-piss-off-a-blogger/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/15/want-to-piss-off-a-blogger/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 21:17:36 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[adtech]]></category>

		<category><![CDATA[blogger]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=16</guid>
		<description><![CDATA[ Disable their Internet connectivity intermittently during a 3-day technology conference.
Seriously. It&#8217;s freakin&#8217; ad:tech. This should not be an issue.
And yeah, the bloggers are pissed. Some of them had left for a few hours while the Internet was shut down.
Me, I wandered around the exhibit hall and tweeted from my phone. Highlights thus far include:
&#8211;a bevy [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/15/want-to-piss-off-a-blogger/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
		</media:content>
	</item>
		<item>
		<title>Why Ad:Tech Sucks</title>
		<link>http://jolieodell.wordpress.com/2008/04/15/why-adtech-sucks/</link>
		<comments>http://jolieodell.wordpress.com/2008/04/15/why-adtech-sucks/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 21:14:41 +0000</pubDate>
		<dc:creator>jolieodell</dc:creator>
		
		<category><![CDATA[adtech]]></category>

		<category><![CDATA[Kirby Winfield]]></category>

		<guid isPermaLink="false">http://jolieodell.wordpress.com/?p=15</guid>
		<description><![CDATA[*waiting for cab in front of Moscone Center following ad:tech day one
*20 minutes later, still waiting
*chatting with Kirby Winfield, about to share cab
&#8220;So,&#8221; he asks, &#8220;what did you think of today?&#8221;
I reply, &#8220;Mickey Mouse. Seems more focused on clients who don&#8217;t understand tech than on agencies who have to actually do the work.&#8221;
He chuckled.
&#8220;Is this [...]]]></description>
		<wfw:commentRss>http://jolieodell.wordpress.com/2008/04/15/why-adtech-sucks/feed/</wfw:commentRss>
	
		<media:content url="http://a.wordpress.com/avatar/jolieodell-128.jpg" medium="image">
			<media:title type="html">Jolie</media:title>
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