Jolie O’Dell

Entries categorized as ‘Uncategorized’

A Spike Lee Joint via Mobile Video?

April 25, 2008 · 7 Comments

It’s true. Spike Lee plans to direct a mobile phone movie (via Tech Herald).

Don’t let’s get too excited; the content won’t be distributed to mobile devices; parts of it will be recorded on mobile devices. He’s spouting some palaver about democratizing creativity and how any halfwit with a cell could shoot the next Oscar-winning feature film solely as mobile video.

I’m not much one for democratizing creativity (it puts the professional creatives in a rather tough spot), but why in god’s name would you make a movie from mobile video and not find a way to make it viewable on a mobile device?

The film will be too long, the files too large, blah blah blah. There’s a way. There’s at least a way to view the mobile-recorded segments with Spike Lee-produced bookends (kinda like something you’d see in the Special Features of a DVD). Dangit.

You can also read the dude’s interview with AdAge, in which he states:

“The people who are going to take advantage of this are the people who think ahead of everybody else, the visionaries. This stuff is really uncharted territory, so who knows where these devices and technology is going to take us in the future. Also, how the public is going to utilize this new technology.”

I hate that he ‘utilized’ that word. But seriously, I can’t stand people talking about “new technology” and “the future” and “visionaries” as though we haven’t or oughtn’t have capabilities that are already in place. Uncharted territory? Please, Spike. People have been making mobile phone shorts for EVAR. You’re quilting the scraps into a feature. This is not visionary. It’s one way to take it to the next step.

Another way to take it to the next step would be to have a pared-down video editor on a mobile phone.

Ooh! Ooh! I totally just thought of that.

I think I like it.

Categories: Uncategorized

Dude. Finally.

April 21, 2008 · 2 Comments

Hello, hello.

Finally, I’ve gotten myself up and running on WordPress.

To my old friends visiting from other pages, welcome! Hope you find this blog easier to use/read and just as interesting as always.

For my new friends, hello! Glad you could make it. I work at a small ad agency in Los Angeles, and I love learning, reading, and writing about technology as it makes its way into marketing. I tend to have a sometimes-unfortunate excess of personality, which leads to a good deal of blurting-out, inappropriate swearing, unjustifiable generalizations, and wildly opinionated ranting. However, I’m sometimes right, and once a year or so, I come up with a good or brilliant idea.

Just so the page didn’t look so empty, I pulled up a few older posts from my MySpace blog. Think of ‘em as wallpaper.

Now. Leave me a comment so I don’t feel lonely in this new terrain.

Categories: Uncategorized