On Old Agencies and New Clients

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Hello again, friends.

Well, getting fired is never pretty.

I. Got. Fired.

Everyone knows it. It’s been beaten to death. It happened for all the right reasons. My old agency and I just weren’t a good fit. We were going in super different directions. It doesn’t make them a bad agency; far from it. I spent all my waking hours promoting them, which I couldn’t have done if I hadn’t believed they were really great people.

But digital and general direct response are different worlds, and since the agency and I were divided on which direction we, as a group, ought to take, there was a split.

Well, for future reference, I rather think it’s time we put it in perspective, captured the bigger picture, and moved forward in improving the DR industry.

Besides, I have this afternoon made a commitment to a very awesome client, and I have more important things to do with my time than waste it pontificating about the folks in DR who don’t wish to immerse themselves in new media. They’ll “get it” when they get it, right?

Anyhoo, I am way stoked about my new client. The product, which I may have the opportunity to tell you about later, is way effective. The folks I’m working with are spectacular. I’m beginning a long, tall pour of effort, diligence, passion, and discernment for this company, and I couldn’t be more pleased.

Honestly, in this business, it’s important to work with people you admire, trust, and genuinely like. And it’s equally important to promote only the products you find effective, efficient, useful to consumers, and truly marketable. If you hit all those bases as an ad dude, you are lucky beyond lucky. So, I’m intensely grateful that one of my first endeavors is such a home run.  =-)

O’Dell and Team FTW!

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Filed under agency life, direct response, new media

Tags: Jolie O'Dell, marketing, advertising