Just finished trolling around the ENTIRE ad:tech expo floor with Steve Hall of Adrants. It was like Christmas shopping with lots of snarky comments. It was awesome. Also, I am wearing, like, 5-inch stilettos, and my feet don’t hurt. No, we’ve moved beyond pain to total numbness.
Me & Steve, my new BFF.
In other news, today’s first keynote address was bitchin. The second keynote, a panel, was mildly insightful in a comfirming-what-I-already-know-without-being-blatantly-wrong kind of way. Everything else I’ve seen here has had major problems.
Takeaways so far are that techies are ahead of marketers, marketers are ahead of clients, and it’s up to agency-embedded tech fiends to pull the whole thing forward inch by grueling inch. It’s discouraging. It’s painful. It makes one want to grind one’s teeth and inflict or self-inflict a great deal of bodily harm. But at the end of each day, we get a little closer to having functional digital content that’s well produced, usable, and adequately monetized. It’s up to the ad geeks to pile the coke in that engine. Coke, not as in the drink. Coke as in, like, fuel.
Whatever. It’s been a hella long couple of days, and I have no idea what to really tell the kids (a.k.a., the agency execs) back home.
(Photo courtesy of the Adrants Flickr stream.)
2 responses so far ↓
Steve Hall // April 22, 2008 at 11:55 pm
Awww…I’m your new BFF? I’m honored
And I love that pic of you smiling with the drink. Such a good one of you. And that dress!
jolieodell // April 23, 2008 at 1:54 am
Yup, you’re my new BFF until you tell me otherwise.
You know I totally just realized that I’m holding a drink or a mobile phone in every picture on this blog so far…
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